Problem // Art Instruction Schools, a prestigious international art school, needed a new identity and brand to attract a younger demographic. Their old brand was very outdated and they noticed their enrollment numbers have gone down over the last 10 years.

Solution // Every artist starts an idea with a sketch, a pencil, and a piece of paper. This identity incorporates the creation of typography and the tip of a pencil, where it all starts from. Art is beautiful, colorful, expressive, and textural. I wanted to incorporate these elements into the brand which would help engage more students. The color palette is bold, the text and textures are expressive, and the identity is simple and can elegantly stand alone.