Problem // A company specializing in forensic accounting needed a corporate identity and branded materials including stationary, folder, and web design. “Cupitor” comes from a Latin word meaning to seek with great desire. Mark's ideation needed to include concept exploration around metaphors and imagery illuminating this meaning.
Solution // Created an identity that was inspired by the hawk, symbolizing keen vision and intelligence. The founder wanted the mark to be masculine therefore I created an abstract mark that incorporated strong angles that are used in the wordmark and system elements. The color scheme is modern, professional, and trustworthy. Creative direction & execution include identity, stationery design, and web design.