Yingo Yano
Problem // Yingo Yango, a luxury healthcare enterprise dedicated to holistic well-being, sought to create a logo and develop a brand that reflects luxury wellness and equilibrium.
Solution // I designed an identity that drew inspiration from the lotus flower, representing the purity of the body and mind. To make the mark more unique the petals are Y-shaped like the name. The four colored petals represent their four core principles mind, body, soul, and spirit. The brand seamlessly integrates opaque layered colors, and organic and fluid design elements, harmonizing with the mark to evoke a visual sense of tranquility for the consumer. Creative direction & execution include identity and brand development, stationary, web and mobile design, advertisement, photo direction, copy, and packaging design.