Problem // Imagine Nation Challenge is a startup company with the vision to travel across each state to discover the brightest young inventors. They needed a new identity and brand to engage a younger audience.
Solution // I developed a fun and bold visual icon system that visually represents creation and invention. This system is seamlessly integrated into the mark and throughout the entire brand. The wordmark is customized and bold to be able to stand out on billboards, buses, etc. Color direction is bright, youthful, and easily recognizable. Creative direction & execution includes mark, advertisements, poster design, badge design, and photo direction.