Problem // SpartanNash needed a name, mark, and brand development for one of their specialty trail mixes.

Solution // Our team created this fun, whimsical name “Tangled Tree”. As the lead designer, I created a playful identity that cleverly embraces the name's literal meaning. The mark offers many opportunities to be incorporated in patterns, imagery, and motion design. To ensure prominence on the shelves, I incorporated a lively and vibrant color palette, making flavor identification easy and allowing the packaging to stand out. Creative direction & execution includes logo, package design, copy, website, advertisement, photo direction, and social media.